Everything you need to know. Straight answers.

PulseForge is an Australian AI automation agency helping service businesses stop losing enquiries. We build AI Voice Agents, missed-call recovery systems, high-converting websites and Google Business Profile optimisation into one connected system — so every phone call, form submission and quote gets captured, followed up and converted without adding admin staff. Based in Melbourne, working Australia-wide.

Trades and home services (plumbers, electricians, HVAC, pest control, locksmiths, roofers), regional and rural operators (rural mechanics, farm supply, agricultural contractors, country pubs), quote-heavy installers (solar, security, garage doors), and appointment-based professional services (bookkeepers, business coaches, property managers, training providers).

If your business runs on phone calls, quotes and follow-up, we can help. See our full industries page for 30+ dedicated pages.

Best fit if you get 5 or more enquiry calls per week, average job value is $200 or more, and you're currently missing calls, losing quotes to slow follow-up, or your website looks tired. If you're pre-revenue or under 3 calls/week, we're probably overkill — focus on getting more traffic first.

Not sure? Book the free Revenue Leak Audit — we'll tell you honestly whether AI automation moves the needle for you.

A free personalised report scoring 10 leak points across your business: missed calls, response time, website conversion, Google Business Profile setup, review velocity, quote follow-up, CRM tracking, AI search visibility and more. Delivered as a scored PDF within 48 business hours.

No obligation, no sales call required. Request via the Free Audit button on any page.

Websites: AI-ready websites from $1,250 one-time (Starter, up to 5 pages) → $2,800 (Growth) → $4,500 (Premium).

Monthly automation: from $200/month (Regional Starter, $750 setup) or $299/month (AI Voice Lite, $750 setup).

Bundle: Website + AI Starter Bundle from $1,800 setup + $299/month — our recommended entry point.

Full Stack: $5,500 setup + $1,200/month, with a Founding rate of $2,000 + $500/month for 3 pilot clients only.

All AUD ex GST. Full detail on pricing.html.

Our recommended entry point at $1,800 setup + $299/month. Combines an AI-Ready Website Starter (up to 5 pages, mobile-first, GBP linked, lead capture wired) with AI Voice Lite (24/7 phone answering, missed-call SMS text-back, basic booking, CRM logging).

Saves $200 vs buying the two separately ($1,250 + $750). 3-month minimum on the AI Voice component; you own the website outright. See the bundle card on pricing.

Yes — 3 pilot slots available for Australian service businesses willing to be our first case studies. The Full Revenue Recovery Stack at $2,000 setup + $500/month (vs standard $5,500 + $1,200/month — saves $3,500 setup + $700/mo).

3-month minimum, feedback during onboarding, published case study only with your permission. Real numbers, only what you approve. Claim a founding spot →

Available on request — not advertised as default because we're a bootstrapped agency and upfront cash keeps us building. If a staged payment schedule helps you get started, mention it during the proposal stage and we'll structure something fair.

Websites are one-time purchases — no ongoing commitment. Monthly automation packages have a minimum term (3 months for AI Voice Lite/Growth, 6 months for Full Stack and Founding). After the minimum term, cancel with 30 days' notice.

Full detail in our Refund & Cancellation Policy.

AI Voice Lite ($750 setup + $299/month) — basic 24/7 answering, missed-call SMS text-back, basic booking, CRM logging. Best for solo operators or under 10 calls/day.

AI Voice Growth ($1,500 setup + $599/month) — everything in Lite plus advanced qualification, quote follow-up automation, review automation, human fallback rules, weekly performance reports and priority support. Best for teams with 10+ calls/day.

Both compared side-by-side on the pricing page.

It's an AI-powered receptionist that answers your business phone 24/7. When someone calls, the AI greets them in an Australian accent, qualifies their enquiry (job type, urgency, suburb, contact details), books appointments where appropriate, and either handles the call end-to-end or routes urgent/complex matters to you via SMS with the caller's details and a recording.

Uses your approved scripts, not generic answers. Every response is tuned to your business during onboarding.

No. We use call forwarding — you keep your existing number and forward calls to our AI during whichever hours you want it active (after-hours only, overflow during peak, or full 24/7).

No number change, no branding change, no customer confusion. Your callers only know they got through to your business.

Modern AI voices are natural-sounding — most callers don't realise unless told. Regardless, we configure the AI to disclose it's an AI assistant at the start of every call (Australian best practice and increasingly required by regulators).

Book a live demo to hear it before committing — request a demo here.

Every AI Voice setup includes human fallback rules defined during onboarding. Urgent calls, complaints, unusual requests or anything outside the AI's scope triggers an immediate SMS to you with the caller's details, transcript summary and call recording.

You call back on your terms — nothing lost. The AI errs on the side of escalating whenever unsure.

Yes — that's one of the biggest wins. Most tradies and service businesses lose 30-60% of enquiries after 5pm and on weekends because voicemail doesn't get returned.

AI covers 24/7, captures the job details, books tentative appointments, and routes anything urgent to you. You wake up to bookings, not missed calls.

AI Website Starter: 5-7 business days. AI Website Growth: 10 business days. AI Website Premium: 14 business days.

Website + AI Starter Bundle: 5-7 days for the site + AI Voice live within another 7 days. Regional Starter Pack: 7 days total.

Complex custom builds get quoted separately. Full breakdown on pricing.

Yes. Website Redesign from $1,000 includes content migration, 301 redirects for every existing URL, schema markup preservation and Google Search Console re-submission.

We audit your existing rankings before starting so nothing valuable gets lost. Faster and cheaper than a new build because your content is already written. See the Redesign card →

Yes, completely. You own the domain, hosting account, the code, the content and every piece of the deployment. We hand over full admin access.

No lock-in, no "hostage hosting", no monthly fee just to keep the site live — unless you choose our optional maintenance plan for updates and monitoring.

Trades job management: ServiceM8, Jobber, Simpro, AroFlo, Tradify.

Sales CRM: HubSpot, Pipedrive, Salesforce.

Accounting: Xero, MYOB, QuickBooks.

Payments: Stripe.

Calendar: Google Calendar, Outlook.

If your CRM has a public API or Zapier support, we can wire it up. CRM Setup & Integration as a standalone service from $800 one-off.

When a call comes in but doesn't get answered (voicemail, busy, out of hours), the system automatically sends an SMS to the caller within 60 seconds: "Hi, this is [Your Business]. Sorry we missed your call — quickly, what did you need? Reply here and we'll get right back to you."

Captures roughly 40% of otherwise-lost enquiries. Included in AI Voice Lite and above; also available as a standalone add-on.

Yes to both.

Quote Follow-Up Automation: 5-touch SMS + email sequence (Day 1, 3, 7, 14, 180) after every quote sent, in your tone. From $600 setup.

Review Automation: post-job SMS request that routes happy customers to Google reviews and unhappy customers to private feedback. From $400 setup.

Both included in AI Voice Growth and above at no extra charge.

Traditional SEO optimises your site for Google's blue-link search results.

GEO (Generative Engine Optimisation) optimises so AI assistants — ChatGPT, Perplexity, Gemini, Google AI Overviews — actually cite your business in their answers. Uses structured schema, entity markup, citation building and local content.

Rare specialisation in Australia. From $1,200 setup + $800/month.

That's what our AI Visibility / GEO package targets. Outcomes vary by market and competition — we cannot guarantee AI engines will always cite you (nobody honestly can).

But we set up the structured data, citations, local landing pages and monitoring that give you the best chance. Businesses in less-crowded local niches see faster wins — often within 60-90 days.

Yes. All workflows are configured with Privacy Act 1988 compliance in mind — data handling documented per your Statement of Work, Australian-hosted storage where available, no data shared with third parties outside your approved integrations.

AI Voice includes required disclosure ("this is an AI assistant") at call start, sender ID + opt-out on all SMS per ACMA guidelines. Regulated industries (healthcare, finance, legal, migration) get stricter fallback rules — AI never provides regulated advice.

See our Privacy Policy, AI Use Policy and Communication & Consent pages for full detail.

Absolutely — it's a priority, not an afterthought. Our Regional Starter Pack ($750 setup + $200/month) is built specifically for country operators with limited or no digital presence.

Dedicated landing pages for rural mechanics, farm supply stores, agricultural contractors, rural hardware, country pubs, fencing contractors, irrigation suppliers and more.

Remote onboarding via phone and Zoom — no travel cost passed on to you.