PulseForge installs AI call answering, missed-call SMS, quote follow-up, review requests and CRM automation for Australian service businesses — so more enquiries are captured, followed up and tracked, without hiring extra admin staff.
Integrations depend on the tools your business already uses. We configure the workflow around your existing setup where possible.
When you're on-site, driving, quoting, or closed for the day, new enquiries often go to voicemail. Many customers simply call the next business. These are the four leaks PulseForge is designed to close.
You're on the tools. The phone rings. By the time you check, the caller has already dialled the next business on Google. Most missed calls don't call back.
Someone fills in your contact form at 4pm. You see it at 8pm. By then they've messaged three competitors and booked one. Speed of first reply often decides who wins.
You send the quote on Tuesday. By Friday you're on a job and forget to chase. The customer goes with whoever sent one well-timed SMS. Systematic follow-up is rarely done manually.
Happy customers leave the job and move on. Your Google profile sits at the same review count for months. Competitors with newer reviews appear first in local search and AI answers.
AI receptionist tools answer calls. PulseForge connects calls to your CRM, quote follow-up, reviews, reporting and revenue recovery — as one configured platform, not three disconnected products.
Friendly and capable, but expensive and limited to working hours. Sick leave, holidays, staff turnover. No after-hours coverage.
AI that answers calls and books appointments. Useful for overflow but isolated from the rest of your business systems.
A complete revenue recovery platform configured around your existing tools. AI for intake, humans for complex matters.
Lead marketplaces sell you more leads. PulseForge helps you stop wasting the leads you already get. Both can coexist — but the real opportunity is the enquiries already coming to your phone and website.
Useful for top-up volume, but the same lead may be sold to multiple providers, and conversion depends on how fast you respond.
Configured around your existing phone, website and tools — not a parallel system you have to feed.
Each service targets a specific revenue leak. Start with one or bundle them as the Full Revenue Recovery Stack.
Configured for after-hours and overflow call capture. The AI greets callers, collects intake details, books appointments where possible and sends SMS summaries to you. Approved scripts only. Human fallback rules included for complex calls.
Missed call → instant SMS within 60 seconds. Website enquiry → AI reply in under a minute. Captured leads logged to CRM with a 3-touch follow-up sequence and owner alerts.
Quote sent → tracked. Day 1, 3, 7, 14 follow-ups using your tone and approved scripts. Old quotes can be reactivated at 6 months. Improves your chance of converting enquiries already in your pipeline.
Job done → review request SMS. Happy → Google review link. Unhappy → private feedback form for resolution before they post publicly.
Structured data, local content and citation work designed to improve your chances of being found when customers ask ChatGPT, Gemini or Perplexity for your service.
A working pipeline configured in HubSpot, Pipedrive or your existing job software. Every enquiry tracked from source to booked, with owner alerts and reporting.
Profile setup, categories, services, photos, posts and review velocity work. Designed to improve local visibility in Google Maps and search.
Import old leads and cold quotes. AI-written reactivation sequences via SMS and email convert a portion of dormant customers back into bookings.
Automated invoice reminders, overdue follow-ups and payment links via SMS/email. Xero/Stripe integration. Designed to reduce manual chasing.
A one-page mobile-optimised local website, Google Business Profile setup, enquiry form, missed-call SMS and review automation. Designed for regional businesses with little or no digital presence.
All systems integrated: AI voice, missed-call recovery, quote follow-up, reviews, payments, CRM pipeline, AI visibility basics and monthly reporting. Configured as one platform around your existing tools.
A short Loom walkthrough and a scored PDF audit of where your business is losing enquiries — and what to fix first. No obligation. No fake pressure.
We handle the full setup. You keep doing the work you're good at. No technical knowledge required on your end.
We check your website, Google Business Profile, missed-call handling, reviews, quote follow-up system, CRM and AI search visibility. Delivered as a scored PDF audit and short Loom walkthrough within 48 business hours. No sales call required.
We configure your AI voice agent (trained on your services, pricing, suburb and approved scripts), missed-call SMS, CRM pipeline, quote follow-up sequences and review automation. Connected to your existing tools — no disruption to how you work today.
We connect your tools, test calls and forms end-to-end, activate human fallback rules and train your team on how to handle escalated calls and incoming leads. Most builds go live within 7 days.
Monthly reports show calls captured, quotes followed up, reviews requested and estimated revenue opportunity. We tune scripts, sequences and visibility work based on what's working. Ongoing optimisation included in your retainer.
We only take clients where there's a reasonable chance of delivering measurable value. If you already handle calls, quotes, reviews and CRM well, you probably don't need us.
Move the sliders to match your business. The calculator shows monthly and annual opportunity with every assumption visible. Treat the output as an estimate, not a promise.
This is an estimate based on your inputs. Actual results depend on call quality, close rate, service area, pricing, seasonality and your team's response speed. We show every multiplier in the assumptions box so you can sanity-check the maths.
One-time setup fee builds your system. Monthly retainer covers monitoring, optimisation, scripts and support. After the minimum term, you can cancel with 30 days' notice.
We're hand-picking three Australian service businesses for the first PulseForge case studies. You get the Full Revenue Recovery Stack at $2,000 setup + $500/month normal value: $5,500 setup + $1,200/month.
In exchange: 3-month minimum, feedback through onboarding, and a published case study only if you're happy with the results — real numbers, only with your permission.
All prices AUD excluding GST · Plans include fair-use AI call minutes & SMS volume · Extra usage, premium integrations and ad spend billed at cost + 20% or as quoted · Client pays Google Ads spend directly · Pricing subject to scope confirmation in proposal. See Terms and Refund & Cancellation for full conditions.
Answer 5 quick questions and we'll recommend the right package — and pre-fill it into your audit request.
Based on your answers, this package is likely the strongest lever for your business right now.
Recommendations are guidance, not a hard fit. Your audit will confirm the right starting point.
If your customers call you to get work, we have a ready workflow for your industry. These are the verticals where PulseForge delivers the strongest impact.
Urgent calls, seasonal peaks, after-hours demand. Urgent callers often contact the next provider if no one responds quickly.
24/7 emergency work. Whoever responds first usually wins — AI captures overflow so fewer enquiries hit voicemail.
40° summer days flood your phone. AI handles overflow you can't.
High-ticket, long quote cycles. Follow-up automation alone recovers significant revenue.
Price-sensitive, fast decision. Whoever responds first wins the move.
Review-driven repeat bookings. Reminders fill the calendar without admin effort.
On the floor all day. AI captures call enquiries you can't take live, books non-urgent jobs and sends a summary.
Urgent calls at any hour. AI configured for overflow and after-hours capture, with human fallback for emergencies.
Burst pipes, blocked drains, hot water failures. Emergency callers won't leave a voicemail.
High call volume, busy on the tools. AI books non-urgent and escalates emergencies fast.
Country towns, owner-operated, customers still call. We start simpler.
Also available for healthcare, professional services, clinics and regulated industries — with stricter human fallback rules and approved scripts. AI does not provide regulated advice; sensitive matters always escalate to humans. Talk to us about your compliance requirements.
Most agencies ignore country towns. Regional service businesses run on phones, word of mouth, and Facebook — and still need a working website, Google profile and lead capture system. We built a starter package that fits.
Regional buyers call before they Google. AI voice agents with a plain Australian tone, configured for your service and your suburb — not Silicon Valley chatbot energy.
Word of mouth still wins, but new customers Google you before they call. A one-page site with a working enquiry form and Google profile makes follow-up consistent — outcomes vary by business and offer.
You're doing the job, quoting, invoicing and customer service all at once. AI handles intake, follow-up and review requests 24/7 so admin doesn't pile up on weekends.
In country towns, very few competitors are doing missed-call SMS, quote follow-up automation and AI visibility well. A simple, properly executed setup pulls ahead fast.
Harvest, summer storms, school holidays, end-of-financial-year — demand comes in waves. The system captures the volume you can't take in person.
Our live AI voice demo line is up and running. Call, pretend to need pest control or a locksmith, and experience exactly what your customers would. Request demo access and we'll send the number, sample scripts and a short walkthrough — usually within one business day.
Send a short request — your business name, suburb and which industry script you'd like to hear — and we'll send the demo number, a short Loom walkthrough and a sample call recording. Usually within one business day.
Every PulseForge system is configured with clear guardrails. AI handles intake, FAQs, booking and follow-up. Humans handle complex judgement, complaints and regulated matters. Scripts are approved before launch and reviewed regularly.
Built around the Privacy Act 1988. Call recording disclosures included where required. ACMA-aware messaging setup with sender identification and unsubscribe handling for SMS/email. We document where data is processed and can configure Australian-hosted storage where available.
We don't publish fake testimonials or unverified results. Founding-client case studies will be added only with client approval. Until then, here are the metrics every PulseForge system tracks from day one.
Total inbound calls answered by the AI or recovered via missed-call SMS, with conversion to booking tracked.
Average time to first reply on web enquiries and missed calls. Designed to stay under 60 seconds.
Number of quote follow-up sequences sent across days 1, 3, 7 and 14, with response rates.
Review requests sent, reviews actually posted, and your Google rating trend over time.
Enquiries converted to confirmed bookings, logged in CRM with source attribution.
Dormant customers and cold quotes that re-engaged after reactivation sequences.
Monthly tracking of your appearance in ChatGPT, Gemini and Perplexity for your key service terms.
Based on captured leads × your average job value × close rate. An estimate, not a guarantee.
Each pilot includes founding pricing in exchange for feedback through onboarding. A published case study is requested only if you're happy with the results, and only with your explicit permission to share real numbers.
PulseForge is a Melbourne-based AI automation agency built for Australian service businesses that rely on phone calls, quotes and bookings. We combine AI voice, CRM automation, follow-up systems and local visibility work to help small businesses recover missed opportunities without adding admin headcount.
Our focus is practical: phone-heavy verticals where every missed call is a lost job, and where simpler tools beat complex platforms. We work with metro businesses and regional operators — and we price differently for each.
After 16+ years designing, securing and delivering technology systems across Australian private enterprise and government environments, I founded PulseForge to make enterprise-grade automation practical for Australian small businesses. My goal is simple: help service operators capture missed calls, follow up leads, reduce admin pressure and recover revenue — without adding complexity, hype or inflated agency retainers.
Most systems are live within 7 days of receiving your onboarding form. The form takes 20 minutes — you tell us your services, pricing, service area, after-hours rules and FAQ answers. We handle everything else. Complex builds with multiple integrations may take 10–14 days.
No. We use call forwarding — you simply forward your existing number to the AI during hours you want it active (or 24/7). You keep your number, branding and voicemail as a fallback.
Every system has human fallback rules defined during setup. Urgent calls, complaints, sensitive matters or anything outside the AI's scope triggers an immediate SMS alert to you with the caller's details and a call recording. You decide what "urgent" means for your business.
Yes. PulseForge integrates with ServiceM8, Jobber, Simpro, AroFlo, Tradify, Google Calendar, HubSpot, Pipedrive, Xero, MYOB, Stripe, GoHighLevel and most tools with an API. Tell us what you use in your audit request and we'll confirm compatibility before you pay anything.
We configure privacy-conscious workflows aligned with the Privacy Act 1988 and document where data is processed. Data location depends on the selected tools and integrations — Australian-hosted storage can be used where available.
We don't share customer data with third parties outside your system's integrations. Call recordings and transcripts are accessible only to you and authorised PulseForge staff. See our Privacy Policy for the full details.
Yes — regional businesses are a priority, not an afterthought. We have a dedicated Regional Starter Pack at $750 setup plus $200 per month for businesses with no existing digital presence. We use phone and direct outreach to reach regional operators and our systems are designed to work without complex technical requirements.
Standalone AI receptionist services in Australia typically cost $99–$600 per month for call answering only. PulseForge's AI Voice Growth package costs $650/month and includes AI call answering, missed-call SMS, CRM logging, quote follow-up automation, review collection, ServiceM8 or Jobber integration and weekly reporting — significantly better value than buying separate tools.
A Revenue Leak Audit is a structured review of where your business is likely losing enquiries — missed calls, slow lead response, unchased quotes, weak Google Business Profile, low review velocity, lack of CRM tracking and weak AI search presence. We deliver a scored PDF and short Loom walkthrough within 48 business hours. No sales call required.
Yes. Quote follow-up automation sends scheduled SMS and email messages on days 1, 3, 7 and 14 after a quote is sent, with optional reactivation at 6 months. Sequences use your tone and approved scripts. The goal is to improve your chance of converting enquiries already in your pipeline — outcomes still depend on price, fit and competitor activity.
Yes. Our AI Visibility / GEO work uses structured data, local content, citations and Google Business Profile optimisation to improve your chances of appearing in ChatGPT, Gemini, Perplexity and Google AI Overviews for your service terms. Ranking outcomes are not guaranteed — search results depend on competition, content quality and platform changes.
Healthcare, finance, legal, migration, credit and other regulated industries require stricter human fallback and approved scripts. AI never provides regulated advice. We can configure intake, FAQs and booking workflows only, with all sensitive matters escalated to humans. Discuss your compliance requirements with us before signing up. See our AI Use Policy for details.
No. We do not guarantee revenue increases or specific lead numbers. Outcomes depend on call quality, close rate, service area, pricing, seasonality and your team's response speed. The systems are designed to capture more enquiries and follow them up systematically — converting them to revenue is a shared responsibility.
We confirm receipt within 1 business day, review your public information (website, Google profile, online presence) and deliver a scored PDF audit plus a short Loom walkthrough within 48 business hours. No sales call required. If you decide to proceed, we send an onboarding form. If not, you keep the audit — no obligation.
After the audit, we send a 20-minute onboarding form covering your services, pricing, service area, FAQ answers, after-hours rules and existing tools. We handle the build from there. You're responsible for responding to captured leads promptly — the system doesn't replace the work of running your business.
Yes. After the minimum term (typically 3 months, 6 months for Full Stack), you can cancel with 30 days' notice. No lock-in beyond that. We provide a full handover of your systems, data and documentation so you're never left without access. See our Refund & Cancellation Policy.
An AI voice agent is a phone-answering system that uses natural-sounding speech to greet callers, collect intake details (job type, urgency, suburb, contact info), book appointments where possible and send SMS summaries to the business owner. For Australian tradies, it's typically configured for overflow and after-hours capture — answering calls when you're on the tools — with human fallback rules so urgent or complex matters escalate immediately.
Missed-call recovery automatically sends an SMS to anyone whose call you didn't answer, usually within 60 seconds. The message acknowledges the missed call, offers a callback or quick reply by SMS, and logs the caller's details in your CRM. This converts otherwise-lost enquiries into trackable leads and significantly increases response speed compared to manually returning voicemails.
Quote follow-up automation sends scheduled SMS and email messages after you send a quote — typically on days 1, 3, 7 and 14 — using your approved scripts and tone. The goal is systematic follow-up that a busy operator rarely does manually. It's designed to improve the chance of converting enquiries already in your pipeline, especially in industries like security, removals and trade work where many quotes go cold.
Pest control businesses lose calls during peak season, after-hours and during call surges. An AI voice agent can help answer overflow and after-hours calls, qualify the pest type and urgency, collect the suburb and access details, book appointments where appropriate, and route urgent jobs to the owner via human fallback rules. Combined with missed-call SMS, quote follow-up and Google review automation, it captures more of the demand that already exists.
Regional Australian service businesses often have no website, no CRM and limited admin time. A starter system can be as simple as a one-page mobile website, an optimised Google Business Profile, missed-call SMS text-back and automated review requests after completed jobs. These four elements alone capture and follow up most enquiries that previously went cold. Full AI voice can be added later.
A Revenue Leak Audit is a structured review of where a service business is losing enquiries — across missed-call handling, response speed, quote follow-up, Google Business Profile, review velocity, CRM tracking and AI search presence. PulseForge delivers a scored PDF and short Loom walkthrough within 48 business hours, free of charge. The audit lists the top three leak points and the priority order to fix them.
Request your free Revenue Leak Audit. 10 leak points checked. Scored report in 48 hours. No sales call required.
Prefer email? [email protected] · No sales call. Scored report in 48 hours. No obligation.